The Truth About Parabens and Why We Stay Away

Preservatives with a hidden cost.

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Parabens have been quietly living in our lotions, cleansers, shampoos, and deodorants for decades.

They’re used as preservatives—keeping products shelf-stable and bacteria-free. Sounds helpful, right?

And in theory, it is.

But not when those preservatives come with potential hormonal disruption, cellular interference, and a long trail of scientific concern.

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What Are Parabens?

Parabens are synthetic compounds used to prevent the growth of mold and bacteria in personal care products. You’ll often see them listed on ingredient labels as:

• Methylparaben

• Propylparaben

• Butylparaben

• Ethylparaben

They’re small, inexpensive, and incredibly effective—which is why they’ve been widely used since the 1920s.

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Why They Raise Red Flags

Over the last two decades, research has shown that parabens can mimic estrogen in the body.

This hormonal interference—also called endocrine disruption—has been linked to:

• Reproductive health concerns

• Altered gene expression

• Potential breast tissue sensitivity

While the concentrations used in individual products are low, the issue lies in repeated, daily exposure across multiple products, every single day.

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What the Science Says

Studies have detected paraben residues in human tissue, including breast tumors, urine, and blood samples. One study published in The Journal of Applied Toxicology found measurable levels of parabens in 99% of breast tissue samples from women undergoing mastectomies.

While causation hasn’t been confirmed, the presence of parabens in sensitive tissues raises serious questions.

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Why fRiD Chooses Better

At fRiD, we believe that the precautionary principle matters.

Just because something is legally allowed doesn’t mean it’s truly safe.

We formulate all our products to be:

• Paraben-free

• Endocrine-safe

• Transparent about what’s inside

Instead of synthetic preservatives, we use plant-derived alternatives and formulation technology that ensures safety without compromising your wellbeing.

Because long-term health shouldn’t be traded for short-term convenience.

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Our Commitment

You’ll never have to guess what’s in our products.

And you’ll never have to choose between clean and effective.

This is care without compromise.

Because what goes on your skin matters—especially when you use it every day.