Why We Care About Ingredients You Can’t See

The invisible things should never be ignored.

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When most people think about skincare or soap, they think about how it smells, how it feels, how it foams. But what about what’s inside? The things we can’t see—the ones left behind on our skin, absorbed into our bodies, or washed into the environment?

At fRiD, we believe that what’s not on the label says just as much as what is. And too often, those unseen ingredients can do the most harm.

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The Problem with Hidden Toxins

Modern personal care is filled with ingredients that are hard to pronounce, harder to trace, and even harder to regulate. From 1,4-dioxane (a toxic byproduct of sulfates) to phthalates hidden under the word “fragrance,” these ingredients can quietly disrupt your health—and you’d never know they’re there.

Studies have linked many of these ingredients to:

• Hormonal disruption

• Skin irritation

• Long-term environmental damage

And the worst part? Brands aren’t always required to list them. But we believe you have a right to know—and a right to choose better.

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Our Approach: Transparency + Clean Science

That’s why at fRiD, we’ve committed to a clean science philosophy—which means:

• No known toxins

• No endocrine disruptors

• No hidden “fragrance blends”

• No shortcuts

We carefully evaluate every ingredient for its safety, efficacy, and long-term impact—on your body, your family, and the planet.

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Because You Deserve to Feel Good, Inside and Out

We believe in creating products that don’t just perform, but protect. That offer peace of mind along with purity. And that help you build a self-care routine that feels safe, honest, and empowering—because real care goes beneath the surface.

This is why we care about the things you can’t see.

So that you don’t have to worry about them.